If you have passion for writing, then you are most likely to succeed in blogging. SEO is must even if you are a shrewd writer or very passionate about writing. Nothing is discouraging like putting all you can to a blog that no one reads. For instance, if you write on baking, you would like people to look at what you have written about baking. Suppose your articles was on a baking experience you had had, won’t you be interesting in hearing from them in the comment section? in case you did extensive research on baking and did an excellent article, it would be satisfying to know that it has helped. To get people to your blog, you need to optimize it. The importance of SEO to a website is to make it visible to the search engines and to improve its ranking
There are different techniques for optimizing your blog for SEO. The first thing to do is to make proper use of keywords. If you write content that got no keyword, it might not get views. The reason for this is because the website will not appear when people search for baking information. Put yourself in the shoes of the viewers and look for words they would use to search the information that you have written on. Use the keywords naturally in the content without forcing them in. Expert blogging dictates that you use keyword tools to identify keywords that have a high volume of search.
It is very important to ensure use of captions on all images that you use. Remember that the search engine cannot interpret an image. Search engines will easily know what an image is about by analyzing the captions. Including the keyword in the caption and description of the image helps you improve your ranking.
Inclusion of internal links on the blog is the other technique. Linking your pages tells the search engine that these two pages are related. The search engines will rank you higher since you have more information.
Do not forget to do guest posting. This is the kind of posting articles on authoritative websites for the purpose of backlinks. Include the link to your website on the article. It is important to avoid paying for backlinks as search engine can penalize your website. Write an article that is interesting enough to make people want to visit your blog.
The meta description have an importance that should never be assumed. People often analyze them to see the relevance of the website content to their search. Failure to include your meta description leaves it to the search engine to select your first line of article which may not be insightful to what you have written about.