DIGITAL MARKETING VS TRADITIONAL MARKETING
In the olden days, a market was defined as a place whereby sellers and buyers meet for the exchange of services and goods. Market is the very common term, known to all, but depending upon the quantity of goods handled, there are wholesale market & retail markets.
In the modern concept sense the term “market” has a broader meaning. It refers to the sets / collection of actual or potential buyers of a products & services.
Marketing is divided into two, the traditional marketing and digital marketing. this article aims at discussing the two methods in details.
01) TRADITIONAL MARKETING: Traditional marketing refers to any type of promotions, advertising or publicity,which are generally used by the companies/ business entities for a longer period, & that has a proven success rate.
in the past, marketing was defined as the flow of goods from their points of production to their points of consumption. the definition is mainly product oriented. here the producer concentrate more on the product rather than on what the consumer wants.
Most methods of traditional techniques include billboards, advertisements as well as newspaper advertisments. Other forms are television, commercials, radio -broadcasting advertising about the product or service of any company.
NEED OF DIGITAL MARKETING
Since the technology is advancing in now-a-days, that demands the change in everything. Therefore, digital marketing is part of computerisation. Looking back, in the past 20 years, there was no phones, internet connection or even computers. as a result of the growth of technology, mobile phones, as well as computers have been introduced in our lives and hence revolutionizing everything. Then internet connection was introduced after mobile phones and computers. Examples of the digital marketing includes the websites, social media networks, emails are the common.
So then what is digital marketing? It is an umbrella term referring to marketing goods and services online using emails, social media networks as well as websites. other terms used to refer to this kind of marketing include internet or online marketing.
The techniques used to market products and services include search engine marketing, search engine optimization, campaign marketing as well as content marketing. why should we practice digital marketing.
the digital methods are more cost effective.
The cost effectiveness of digital methods makes it even more popular.
it is very easy to track the performance of the strategies implemented.
Huge amounts of revenues can be earned by using this method.
Interaction with the target audience is possible making it to be of choice.
It is very hard to point out a particular factor influencing the relationship between an organization and its customers.